Innovation

The IMA Group Innovation Strategy

Innovation and Investment

By creating a structure dedicated to experimentation and innovation, as well as a development fund, the IMA Group aims to create new business models in order to offer a simpler, optimised experience, enhanced with new services.

The digital services platform

Responding to our beneficiaries’ daily needs – that is the platform’s ambition. As a real accelerator for the design of bespoke packaged services, it enables us to support our shareholders’ and partners’ digital service strategies.

Data and the information system

Essential to a successful client experience, the use of data and our information system bring us into our shareholders’ and partners’ digital world to offer seamless client journeys.

The IMA L@b: touching, testing and understanding

Touching: to explore the future and identify potential uses linked to assistance and services, the l@b is open to everyone, allowing them to learn about and share future technologies and uses.
Testing : to begin to construct future innovations, the IMA Group has created an environment and a structure for rapidly creating MVPs (Minimum Viable Products) to test products’ technical and economic relevance.
Understanding : in addition, a livingl@b open to all group employees allows testing and use of new products and services to facilitate acculturation, ideation and open-innovation.

Open-innovation

Innovation is nourished by openness

That is why we support and nurture a whole ecosystem, to enhance our products, our services and our tools.
Taking an open innovation approach, we have developed partnerships with startups including Pop Valet, Mobility 24 au Portugal, Liberty Rider, Coorganiz, Oohee, Hopways, Allo Joe and My Jugaad. This openness is a commitment that has taken on an even greater dimension with the commitment within the regional initiative accelerator French AssurTech, of which the IMA Group is a co-founder.

A winning innovation strategy!

Gold Award for digital innovation in 2019 for IMA W3W
A service allowing the geolocation of an assistance call if the beneficiary is in an unknown location when an incident occurs.
Gold Award for policyholders in 2019 in the Services category for ASK Jacques
This platform makes IMA’s services available in digital mode in addition to the assistance services currently included in insurance policies.
Bronze Award 2019 in the Client Relations Innovation category for IMA Direct
A white-label website, giving users real-time tracking of the progress of their assistance request and third-party intervention.