Driving innovation alongside start-ups

We support start-ups that innovate to facilitate the jobs of tomorrow or assistance services for our beneficiaries.

Investing differently: a partnership approach to innovation

Investing in a start-up is not just about providing financial support. For IMA PARTICIPATIONS, it is above all a partnership approach based on exchange, experimentation and mutual learning. By actively involved in the development of the start-ups in its portfolio, the IMA Group contributes to their structuring, growth and deployment, both in France and internationally.

IMA PARTICIPATIONS: accelerating innovation at the heart of business

IMA PARTICIPATIONS has a clear mission: to accelerate the innovation and transformation strategy across all of the IMA Group's business lines.

This fund has several objectives: to complement our service offering by supporting value-generating projects, improve our operational efficiency, stay ahead of market developments, and secure strategic assets.

Investing in a start-up within the IMA Group is not solely a financial decision: above all, it is part of a business strategy.
The business lines are at the heart of the investment process. Each equity investment is based on specific criteria:

- An internal business line representative must be identified to ensure operational and strategic links with the Group's teams.

- The investment must accelerate a major strategic business initiative directly linked to the priorities of the action plan.

 - A commercial or operational partnership must accompany the acquisition of the stake, ensuring concrete and mutually beneficial implementation.

But the approach does not stop there. The Group does not limit itself to short-term collaborations. It anticipates, plans and allows itself to invest in medium-term projects, even if they have not yet reached full maturity.

A committed investor with strong local roots

The IMA Group does not just provide financial support to start-ups: it is actively involved in the innovation ecosystem. As co-founder of French AssurTech, one of the leading accelerators on the French insurtech scene, the Group supports several young companies every year, some of which then join the IMA PARTICIPATIONS portfolio, such as Calizy.

This commitment enables the Group to:

  • stay connected to high-potential innovations,
  • enhance its visibility in the tech and insurance ecosystem,
  • contribute to the economic vitality of its region.


True to its mutualist values, the Group favours a targeted investment strategy, supporting one or two high-impact start-ups each year. This approach combines innovation, transformation and collective responsibility.

In addition, through French AssurTech, the IMA Group participates in the INNN trade show, co-organised with the Niort metropolitan area. This event is a major gathering dedicated to innovations in insurance, services and digital technology. Conferences, demonstrations, workshops and meetings enable companies, start-ups and institutional players to share their solutions and explore the digital uses of tomorrow.
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IMA attends the Digital Innovation & Insurtech Exhibition

Olivier Didat, Director of IMA Participations & Startup Coordination, presents three startups from our portfolio that came to discuss and share their experiences at the event.

A strong ambition: combining innovation and sustainable transformation

Thanks to IMA PARTICIPATIONS, the IMA Group remains agile, connected to emerging trends and resolutely focused on the future. This strategy is part of a clear commitment: to make innovation a sustainable driver of performance, serving our businesses and our beneficiaries.