Publié le 17/02/2026
Innovation: Sérélia, Morocco's first remote assistance service dedicated to seniors
With the launch of Sérélia, the first remote assistance service designed specifically for seniors in Morocco, Wafa IMA Assistance has taken a major strategic step forward in its drive for innovation and digitalization. This pioneering solution comes at a time of rapid demographic change, with the number of people aged over 60 set to double by 2050, making the independence and safety of seniors a key societal issue.
Innovative equipment
At the heart of this innovation is a smart, ergonomic, and discreet connected watch that is permanently linked to a 24/7 assistance platform. A true everyday safety companion, it incorporates advanced features such as automatic fall detection, immediate SOS alerts, real-time geolocation, and the organization of medical assistance at home or medical transport if necessary. In addition, friendly calls are offered to maintain social connections and combat isolation.
Preserving the independence and safety of seniors
Sérélia provides a concrete and innovative response to changing lifestyles, enabling seniors to maintain their independence in complete safety, while offering their loved ones lasting peace of mind. It positions Wafa IMA Assistance as a pioneer in Morocco's silver economy, introducing a connected, proactive, and human-centered assistance model.
This offering fully illustrates Wafa IMA Assistance's ability to put technology at the service of well-being, combining operational expertise, digital innovation, and high quality standards. It also reflects a strong strategic ambition: to anticipate demographic changes and develop new-generation assistance solutions tailored to the emerging needs of Moroccan society.
