25 years of IMA Benelux: A story built together

2001: Starting the journey together

The story began on October 12, 2001. A small group of employees joined the first IMA Benelux offices after several weeks of training with the IMA Group teams. At that time, teams were small, tools were very different from those used today, and almost everything still had to be built.

One conviction was already firmly in place: to provide high-quality assistance and to be there when beneficiaries need it most. This ambition, shared with the IMA Group, laid the foundations for a human and entrepreneurial adventure that, 25 years later, continues to bring us together.

25 years of growth and transformation

Over the years, IMA Benelux has expanded across the three Benelux countries. The company has broadened its activities, strengthened its partnerships and supported countless beneficiaries in the areas of mobility, home assistance and healthcare.

This growth has been made possible thanks to the trust of our clients and partners, the commitment of our service providers and the continued support of our shareholders: the IMA Group, P&V and Ethias.

Our close collaboration with the IMA Group is a true asset. It enables us to benefit from recognized expertise, share best practices, enhance our know-how and access innovation capabilities that strengthen both quality and efficiency.

This commitment to excellence is reflected in customer satisfaction. IMA Benelux ranked number one in Net Promoter Score (NPS) in 2023 and 2024 and remains among the market leaders today. This achievement demonstrates the dedication of our teams and our constant focus on service quality.

Being there when it matters most

These 25 years have also been marked by demanding periods. The global pandemic, the floods of 2021 and other major events tested our collective ability to adapt, make quick decisions and take action in support of those who rely on us.

At every stage, IMA Benelux employees demonstrated professionalism, solidarity and a strong sense of service. Behind these 25 years are above all the women and men who have built, shared, innovated and stepped up when our beneficiaries needed us most.

A deeply collective achievement

While IMA Benelux has evolved significantly over the past 25 years, the values that drive us remain at the heart of our identity: Adapt, Support, Commit and Unite.

These four values guide our actions every day. They enable us to respond with agility to changes in the sector, support our beneficiaries and partners with care, fully commit to every mission, and bring our teams together around a common ambition: providing assistance that is increasingly human, efficient and innovative.

On this anniversary, we would like to thank everyone who has contributed to this story since 2001: past and present employees, IMA Group teams, clients, partners, service providers and shareholders. Each of them has played a role in building IMA Benelux and bringing our shared mission to life.

It is on this solid foundation that we now seek to open a new chapter.

Tomorrow: Writing the next chapter together

Celebrating this anniversary means taking pride in how far we have come. It also means looking to the future with ambition. Beneficiaries' expectations are evolving, technologies are opening up new opportunities and assistance professions are rapidly transforming.

Our ambition is clear: to further accelerate our growth across the Benelux while maintaining an unwavering focus on quality and efficiency. By continuously improving our services, ways of working and operational performance, we aim to sustainably strengthen our competitiveness and create even greater value for our clients, partners and beneficiaries.

These 25 years are a milestone, not a destination. They remind us of the strength of what we have built and give us the energy to go even further. Growing with high standards, increasing efficiency and remaining present when it truly matters: this is our ambition for the years ahead.