IMA Ibérica Asistencia Strengthens Its Commitment to Excellence in Customer Care Ahead of a Record Summer for Road Travel

Summer 2026 is expected to be one of the busiest periods ever for road travel in Spain. According to forecasts from Spain’s Directorate-General for Traffic (DGT), more than 100 million long-distance road trips are expected during the summer months, representing a major challenge for all organizations involved in ensuring travelers’ safety and assistance.

In this context, the responsiveness of roadside assistance providers becomes a critical factor. When an incident occurs during a journey, fast response times and effective solutions are essential to ensuring peace of mind and safety for drivers and passengers alike..

To effectively manage the high demand typically associated with the summer season, IMA Ibérica Asistencia continues to strengthen its commitment to operational excellence and continuous improvement of the customer experience.

The company enters the summer campaign with some of its strongest service performance indicators to date. Among the most notable achievements is a 42.86% reduction in average response time, from 21 seconds in 2024 to just 12 seconds in 2026. In addition, it has reached a service level of 98.9%, demonstrating its ability to handle assistance requests efficiently even during peak activity periods.

These results are further supported by a Net Promoter Score (NPS) of 52.8 points in 2025, reflecting the high levels of customer satisfaction and loyalty achieved through the company’s services.

The summer period has traditionally been one of the busiest times for the assistance industry. As road traffic increases, so does the likelihood of incidents ranging from vehicle breakdowns and accidents to other mobility-related issues.

During these situations, customers place particular value on rapid response, efficient problem resolution, and continuous support throughout the assistance process. Service quality has therefore become a key differentiator, directly influencing customer trust and overall satisfaction.

This approach highlights the company’s commitment to combining operational efficiency with a customer-centric mindset, ensuring that policyholders receive the support they need during potentially stressful situations.

These achievements reinforce IMA Ibérica Asistencia’s position as a strategic partner for the insurance industry, helping to raise service standards and deliver greater value in an increasingly demanding environment.

As Spain prepares for a summer marked by record levels of mobility, the company reaffirms its commitment to innovation, efficiency, and excellence in customer service. Because when a roadside incident occurs, the difference lies not only in responding quickly, but also in delivering a high-quality assistance experience when customers need it most.