IMA Italia Assistance takes center stage at the Italian Insurtech Summit 2025

Milan, November 21, 2025 – IMA Italia Assistance took part in the sixth edition of the Italian Insurtech Summit, held on November 20 and 21, 2025, at the Milano LUISS Hub, presenting its strategic vision for Embedded Insurance on stage.

The company was represented by Paola Bianchi, Head of Sales & Marketing at IMA Italia Assistance, who shared the organization's perspective on a model that has become central to the evolution of the insurance sector.

The presentation was not only a technical exploration, but also an opportunity to exchange ideas with some of the most innovative players in the market—a valuable opportunity to reaffirm that the integration of insurance services into the customer journey is now a strategic lever for generating concrete value and improving the human experience.

Alongside IMA Italia Assistance, leading companies such as Bolttech, Helvetia Assicurazioni Italia, Atumtek, and Indigo.ai took part, contributing to a rich dialogue on innovation and digital transformation in the insurance sector.

The Italian Insurtech Summit is now the leading Italian association for players in the insurance industry who want to innovate in terms of products and services in order to meet the new demands of digital consumers. The event brings together insurance companies, brokers, intermediaries, technology and marketing companies, as well as all professionals who want to participate in the digital revolution of the sector.

During the Summit, the topic of Embedded Insurance was explored in depth. This distribution model integrates insurance coverage directly into an existing product or service. In this approach, protection is offered contextually and integrated into the purchase or usage process, simplifying access to coverage and responding to the growing demand for immediacy and transparency. Unlike traditional models, Embedded Insurance proactively integrates itself into the customer journey, offering relevant solutions that are consistent with the context of reference.

Participation in the Italian Insurtech Summit 2025 confirms IMA Italia Assistance's commitment to investing in innovation, actively engaging with the market, and promoting a corporate culture based on openness, collaboration, and continuous growth.

For IMA Italia Assistance, every opportunity for exchange represents a concrete step towards building the future of assistance and insurance, which is increasingly people-oriented.