Publié le 22/10/2026
IMA Italia wins at the 2026 Netcomm Awards with Imaway
IMA Italia Assistance received the Digital Marketing award at the 2026 Netcomm Awards for the project developed with Imaway, the IMA Group’s travel insurance brand.
Milan, 23 October 2026 – IMA Italia Assistance received the Digital Marketing award at the 2026 Netcomm Awards for the project developed with Imaway, the Group’s travel insurance brand, together with its partner Evolution People.
The award recognises Imaway’s digital growth journey and an integrated working model designed to strengthen the brand’s online presence and support the development of its insurance offering for travellers.
The project is built on data analysis, investment optimisation and synergies across advertising, SEO/GEO, social media and creative work. This approach has turned digital activities into concrete growth opportunities, enhancing Imaway’s ability to meet the needs of a constantly evolving market.
“This award highlights Imaway’s digital journey and the strength of a partnership built over time. Our work with Evolution People, based on data analysis and the integration of expertise, has enabled us to turn digital investments into concrete growth opportunities for our travel insurance offering and to develop a project that continues to evolve”.
Imaway: IMA Italia’s travel insurance brand
Building on the experience of IMA Italia Assistance, Imaway is the brand specialising in travel insurance, offering flexible solutions available online. Its offering combines simplicity, tailored coverage and continuous assistance through an operations centre based in Italy, drawing on IMA Italia’s more than 30 years of experience in the assistance sector.
