Publié le 06/11/2026
IMAWAY, a socially responsible brand
Environment, sports, and culture: three commitments that extend the brand’s mission beyond travel insurance.
In 2026, IMAWAY, the IMA Group’s travel insurance brand, is putting its commitments into action through its support of 1% for the Planet and its partnerships with Limoges Handball and the International Adventure Film and Book Festival (FIFAV) in La Rochelle. These three initiatives reflect a shared ambition: to enhance the travel experience beyond mere insurance coverage by supporting projects that promote the environment, exploration, and local communities.
With IMAWAY, commitment is part of the journey.
Taking Action for the Environment
with 1% for the Planet
Because traveling also prompts us to reflect on our impact, IMAWAY incorporates an environmental dimension into its business model.
Specifically, the brand is committed to donating 1% of its premiums to the 1% for the Planet collective to help fund initiatives that promote environmental conservation*. This commitment extends its goal of offering travel insurance that is clearer and better tailored to travelers’ actual needs.
Through this approach, IMAWAY combines traveler protection, appropriate coverage levels, and support for environmental projects.
*The purchase of this product helps support environmental projects through 1% for the Planet. Our first certification will take place at the end of our 2026 fiscal year, subject to approval of the financial statements at the Annual General Meeting in June 2027
Teaming Up with Limoges Handball
Since September 2026, IMAWAY has been a partner of Limoges Handball for two seasons. This collaboration is based on a natural common ground: travel.
The partnership is exemplified by IMAWAY’s sponsorship of LH Voyages, the initiative developed by the club to offer trips centered around sporting events abroad. By supporting a local sports organization, IMAWAY is showcasing its expertise in travel insurance to the club’s partners and ecosystem.
This partnership thus allows IMAWAY to bridge the gap between sports, mobility, and the travel experience.
Share a passion for exploration
with FIFAV
By becoming a partner of the 23rd edition of the La Rochelle International Adventure Film and Book Festival, held November 16–22, 2026, IMAWAY is joining forces with a cultural event closely tied to its world.
The brand is supporting the festival, notably the screening dedicated to the film De terreau et d’embruns, directed by Paco Thouvenin. The documentary chronicles a transatlantic expedition undertaken following the restoration of a sailboat from the director’s childhood. It is an adventure driven by friendship, ingenuity, and the desire to sail in a different way.
Through this collaboration, IMAWAY helps highlight a mindful way of discovering the world and strengthens its roots in Nouvelle-Aquitaine, the IMA Group’s historic home region.
