Publié le 16/03/2026

The IMA Group, through its subsidiary IMH, is partnering with Synerciel to provide its network of partner companies with a centralized procurement platform that will enable them to optimize their purchasing

Today, tradespeople and construction companies must balance operational demands, cost control, and service continuity. To enable them to remain fully engaged in the field and focus their efforts on assisting disaster victims, the IMA Group, through its subsidiary IMH, announces a new partnership with Synerciel, a leading national network of renovation and construction professionals. This collaboration will allow tradespeople and contractors to benefit from negotiated rates through a centralized referral system.

In a context where procurement can account for up to 30% of a construction project’s costs, and where tradespeople and construction companies spend up to 8 hours a week managing their supplies, this offering provides a concrete solution that can be implemented quickly.
Through this agreement, the IMA Group strengthens its role as a solution provider for its partner companies, giving them access to immediately operational solutions to optimize their purchasing and save time, thereby improving their productivity and profitability.
Thanks to this partnership, IMA Group partner companies gain access to the Synerciel procurement platform, recognized for its expertise in direct and indirect procurement within the construction and renovation sector.
This new strategic partnership aligns with the ambition of the IMA Group and its IMH division to enhance the performance of residential claims management by acting across the entire value chain, providing sustainable support to those who, every day, make it possible to restore people’s lives and manage crisis situations on the ground.

By partnering with Synerciel, we are making a clear choice: to provide tangible support to the tradespeople and construction companies working on-site every day, while maintaining a responsible approach. Supporting our partner companies means strengthening our collective ability to meet our customers’ needs, restore their homes, and ensure reliable, long-lasting service.

This partnership with the IMA Group is fully aligned with Synerciel’s mission: to simplify the day-to-day operations of tradespeople and construction companies so they can focus on their core business. By providing them with a high-performance, ready-to-use procurement platform, we empower them to save time and better manage their purchasing.

A valuable partnership designed to make life easier for tradespeople and construction companies

Specifically, this partnership offers:

Exclusive access to negotiated rates from over 40 major supplier brands,
Immediate savings on key items: vehicles, tools, hardware, paint, electrical supplies, and general services,
A dynamic catalog, tailored to on-the-ground needs and highlighting eco-friendly products,
Significant time savings by reducing the need for comparison shopping and negotiation,
Personalized support through both human interaction and digital tools, including a customized purchasing assessment,
A dedicated platform (My Synerciel), accessible online and via app.

The IMA Group: a commitment to strengthening our collective ability to cope with crises

En soutenant la solidité économique et organisationnelle de ses entreprises partenaires, le Groupe IMA agit directement sur la robustesse de l’ensemble de la chaîne de réparation. Ce partenariat illustre une conviction forte : la performance de l’assistance repose aussi sur la capacité des acteurs de terrain à rester disponibles, fiables et mobilisés, quelles que soient les tensions conjoncturelles.
À travers Synerciel, le Groupe IMA fait le choix d’un modèle partenarial fondé sur la durée, la confiance et l’efficacité opérationnelle.

By supporting the economic and organizational strength of its partner companies, the IMA Group directly contributes to the resilience of the entire repair chain. This partnership reflects a firm belief: the effectiveness of roadside assistance also depends on the ability of field personnel to remain available, reliable, and ready to respond, regardless of economic pressures.
Through Synerciel, the IMA Group has chosen a partnership model based on longevity, trust, and operational efficiency.