Publié le 21/09/2026

IMAWAY becomes a partner of Limoges Handball

The IMA Group’s new brand is teaming up with the club to explore the world of travel

To mark the resumption of the Daikin StarLigue (the French men’s handball first division), IMAWAY, the IMA Group’s new travel insurance brand, has announced its partnership with Limoges Handball for the next two seasons.
A meaningful partnership, particularly through the sponsorship of LH Voyages, the initiative developed by the club to offer experiences and holidays abroad.
This partnership also marks a new milestone in the IMA Group’s establishment in Limoges, a few months after the opening of its new site last February.

Le voyage comme point de rencontre

Since 2023, Limoges Handball has been developing LH Voyages, a scheme designed to offer its partners trips abroad centred around sporting events. Following an initial trip to New York, which attracted 35 participants, the club has gradually expanded this scheme, which is now open to other customers.With the club’s regular qualification for European competitions, this offer has been extended to include European destinations around the club’s matches.
IMAWAY, recently launched by the IMA Group, offers a new approach to travel insurance, based on transparency and advice. In particular, it takes into account the cover travellers already have through their credit cards, enabling them to take out only the cover they actually need.

“This partnership is a great opportunity for IMAWAY, which has only just launched, to gain visibility and raise brand awareness in Limoges and within the club’s ecosystem. It also enables us to introduce the club’s partners to our approach to travel insurance, particularly through LH Voyages. An approach based on a simple belief: to offer insurance that is clearer and better tailored to travellers’ actual needs, whilst avoiding, in particular, duplicate cover.”

Xavier BLANCHARD

Head of Development and Business Solutions at the IMA Group

“LH is very proud of this partnership with a new player in our region; we will be able to work together to develop our activities for the benefit of our customers. We would like to thank the IMA Group, which, through IMAWAY, has placed its trust in LH, a major local player dedicated to brand development.”

Alain AUBARD

Chairman of Limoges Handball

IMAWAY’s presence at the heart of LH Voyages and the matches

The brand will feature in LH Voyages’ marketing materials to ensure that partners receive appropriate coverage.
For the 2026–2027 and 2027–2028 seasons, IMAWAY will also be visible during Limoges Handball’s Daikin StarLigue matches at the Palais des Sports de Beaublanc, thanks to its presence on the LED screens around the pitch.
Finally, the partnership will be brought to life for IMA Group staff in Limoges, as they will be offered tickets to home matches so that they can watch the games with their loved ones.