IMAWAY, travel insurance that adapts to every traveller

With the launch of IMAWAY in France, the IMA Group is continuing to roll out its travel insurance offering, drawing on its internationally recognised expertise. Already successfully launched in Italy in 2017 and in Spain in 2022, the offering is now available in France with a product tailored to the needs of French travellers. 

 

IMAWAY embodies a new generation of travel insurance: a product designed with transparency, accountability and customer focus in mind.
 

Designed to be fairer, IMAWAY adapts to travellers’ existing cover, particularly that included with bank cards, in order to avoid duplication and offer only the essentials.

A diagnosis to provide greater peace of mind

The IMAWAY France model is based on a simple fact: cover requirements vary depending on the traveller’s level of cover, their profile, their destination and the nature of their trip. That is why IMAWAY has developed a credit card assessment tool to analyse each individual’s situation before they take out a policy, thereby recommending the most suitable level of cover. Based on this analysis, it provides a personalised recommendation aimed at optimising the balance between level of cover and price, without unnecessary expenditure.

In practical terms: 

  • With IMAWAY, travellers looking to insure their next trip receive a personalised recommendation that takes into account both their destination and the cover already included with their credit card. 
  • Thanks to its diagnostic tool, IMAWAY can, in some cases, inform travellers that the cover provided by their credit card is already sufficient to meet their needs.
  • For holders of premium credit cards (Visa Gold, Visa Premier or higher tiers), IMAWAY goes a step further by offering a discount of up to 30% on their insurance premium. In return, the traveller undertakes, in the event of a claim, to make priority use of the cover provided by their credit card contract before activating their IMAWAY insurance.
     

IMAWAY also offers an alternative option for users who do not wish to go through this diagnostic stage. The quote is then based on simple, specific criteria: the destination, the number of travellers, their ages, the dates and the length of stay. This approach allows for a quick assessment of a level of cover appropriate to the planned trip.

The IMAWAY offer

Three key principles 

  • Understand before taking out a policy
  • Complete without duplicating
  • Protect yourself without over-insuring

 

Whether or not you have a pre-existing condition, IMAWAY offers a range of options

  • ESSENTIAL: travel with cover at the best price, including essential cover
  • SMART: enjoy enhanced cover, offering an excellent balance between cover and cost
  • COMFORT: enjoy comprehensive cover for peace of mind whilst travelling

Additional options are also available to tailor the cover to specific situations. IMAWAY policies can include: advance payment and reimbursement of medical expenses, 24/7 assistance and repatriation, travel cancellation, loss or damage to luggage, flight delays, and remote medical consultations whilst abroad. 

With IMAWAY, we prioritise transparency and advice, ensuring that everyone has the information they need to fully understand their cover before taking out a policy. We firmly believe that useful insurance is, above all, clear, easy to understand and tailored to travellers’ actual needs. Our aim is simple: to restore confidence in travel insurance by offering only what is truly necessary.

Press contact

  • Julie Chaouat
    jchaouat@lebureaudecom.fr
    06 84 38 12 21

  • Amaury Kergoët
    amaury.kergoet@ima.eu
    06 10 31 14 44