Publié le 26/06/2026

IMAWAY, transparent and committed travel insurance

With IMAWAY, the IMA Group is launching a travel insurance product in France that remains true to its commitments to transparency, accessibility and responsibility. Already successfully rolled out in Italy and Spain, this new product is part of a pan-European initiative whilst being tailored to the expectations of the French market.

The IMAWAY offering goes beyond simple cover by incorporating an advisory dimension, to help everyone better understand their needs and make informed choices before a trip. More than just cover, IMAWAY champions a certain vision of insurance: clearer, more responsible and more in tune with travellers’ expectations.

IMAWAY aims to offer better insurance underpinned by a simple brand promise: “The travel insurance that won't let you down”.

The IMA Group’s expertise at the service of travellers

The service draws on the IMA Group’s full operational expertise in managing sensitive situations worldwide. In practical terms, this means the Group is able to organise emergency repatriation as quickly as possible, taking into account the insured person’s state of health, to coordinate complex medical care, and to support travellers facing a major unforeseen event.

The IMA Group relies on:

Medical teams available 24 hours a day, 7 days a week.
A specialist unit for managing medical expenses.
Multilingual experts available to assist internationally.
Assistance professionals based in France.

A French brand, a guarantee of quality and trust

For the IMAWAY France offering, the IMA Group has opted for a model that is operated entirely within France. This model ensures high standards, a local presence and control over service quality. This commitment is recognised through several certifications and quality marks, including ‘AFRC Relation Client 100 % France’ and ‘Service France Garanti’.

A commitment to the environment

Because travelling also means considering its impact, IMAWAY has embedded environmental responsibility at the heart of its approach. The brand is committed to donating 1% of its profits to the 1% for the Planet initiative, to help fund initiatives aimed at preserving the environment*.

*The purchase of this product helps support environmental projects through 1% for the Planet. Our first certification will take place at the end of our 2026 financial year, subject to the approval of the accounts at the Annual General Meeting in June 2027.